Negi is a digital product studio for playful software.

We build products with growing teams to help people do more of what they love, from early ideas to polished software.

Currently accepting clients

Castle Waikīkī Circle Hotel website design over a water background
Castle

What others have said

Jason CEO/Founder @ Umi

“Gage and Michelle are an absolute powerhouse. Michelle brings organizational instincts and intuitive curiosity, and Gage pairs a refined design eye with cutting-edge AI tooling. They’re a formidable team for any startup that wants to build thoughtfully and ship with intention.”

May Ops. Director @ Piʻikū Co.

Mele Sr. Product Design @ Yahoo

What we do

Product

From product flows to interface design, we help shape experiences that are validated by users, refined through collaboration, and crafted with clarity.

  • Interface design
  • Web design
  • Design systems
  • Interaction design
  • User research

Build

We embed ourselves in your team and workflow, collaborating closely with engineers and creating production-ready designs in code to move quickly.

  • Prototyping
  • Codebase collaboration
  • Frontend development
  • QA testing
  • AI workflows

About Negi

Negi consists of designers Gage and Michelle. Based on Oʻahu, we work with companies to shape thoughtful digital products, staying close from early ideas to what finally ships.

We’re in the weeds with you. We don’t hand off specs and disappear. We’re there in the early thinking, the small decisions, and the final stretch, helping your original idea hold together all the way through.

Outside of client work, we make and release our own tools, give , and help host community events. That work shapes our taste, keeps us curious, and helps us stay connected to the people and communities around us.

Much of our work comes back to 3 principles:

  1. Design for everyday life. We make tools that feel calm, useful, and considered.
  2. Carry the idea through. We work across product, brand, and execution so nothing gets lost between vision and what reaches customers.
  3. Leave room for play. We don’t think rigor and personality are opposites. The best work has both.
Michelle holding shave ice
michelle

You can find me surfing to catch sunset or reading on my Kindle!

Gage
gage

I love camping and my Shih Tzu, Gunnar.

Gage and Michelle in front of a Negi mural
negi studio